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Monetization

AdSense vs Media.net

Updated on Jun 07, 2020

Google AdSense being one of the most popular and leading online advertising network for bloggers, publishers and authors to consider on their site. But in the year 2020 there, are really good and alternative ad networks to look for. In this article, let us see the comparison between AdSense and Media.net on the basis of CPM, payouts, RPM, acceptance.

Brief Introduction about the two

AdSense

AdSense is an ad serving application run by internet giant Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites.

These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for product feeds but also allows businesses to display ads in custom search engines in web pages. Furthermore, AdSense allows publishers to earn more money from their RSS feeds with contextually ads and placement-targeted ads and as well from the visitors searches.

Media.net

Media.net. is a leading ad tech company which draws the demand from Yahoo Bing advertiser pool and focuses on developing innovative monetization products for digital publishers. By revenue, it runs the second largest contextual ads program globally and performs extremely well on product based niches. 

Media.net company is one of ad network for the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.

Minimum Traffic Requirement

AdSense:

Adsense does not have any minimum traffic requirements to become a publisher or to post their ads on your page.  You just have to have a blog sit or any other site (either WordPress, Joomla or any other) where you paste the code and try to attract visitors. You must not click on your own ads yourself, however. Google tracks this, and they will ban you if you do this. It is considered a black hat tactic since it is not an honest inquiry into the services being offered in the ad.

Google only requires that you should post frequent and substantial content that is related in some way to the advertisements running on your site. In the past, the authors of the site would decide which ads to run. Now, Google uses its algorithm and finds ads that best fit your site page where the ad is running so that the chances of someone searching for your content will be greater and will coincide with the ad’s content as well.

Media.net

Media.net does not mention a specific minimum number of page views required to get approval into the network. However, the published content needs to be in English and the traffic should be primarily from USA, UK, and Canada. Since most of the advertiser base is from the US, publishers having good US traffic can earn from Media.net alongside AdSense.  As a thumb rule, we suggest publishers signing up with Media.net to have at least 3k to 5k page views daily. 

Revenue Share Percentage

AdSense

One important factor to note is that Google is reliable regarding how much of a cut they get. Publishers always receive 68% of the revenue from Adsense ads no matter how much money you make. If the network is used mainly for search then the publishers get 51%. The rest of the share is kept by Google in recognition of the service provided.

Media.net

The publisher earns more revenue for every 1000 impressions of the media.net ads. Therefore, it is hard to predict the networks rate for every ad. Moreover, the website does not provide any CPC (Cost Per Click) rates for the ads they post or the CTR (Click-through rate) info. In other words, it is hard to predict the amount you will earn per every click.

Nevertheless, if you earn $2 CPM (Cost per mille) for every media.net advert unit and they account your click-through-rate at 0.5 percent, then you will make around 40 cents per week. The 0.5 percent is the double click rate on their ads.

Ad Quality

AdSense

Google AdSense is a giant network which has a reach-ability through the entire globe. It displays advertisements of high quality on its platform for all of the users. They have a number of ad formats which includes display, text, link ads, and native ad formats. Additionally, the network has features like auto ads which scans the web pages and place ads across locations which tends to perform better (the technology uses machine learning) and help publishers make good revenue. Page level ads also form an integral part of AdSense’s offering and its commitment to help publishers increase ad revenue from mobile traffic.

Media.net

Since Media.net stresses mostly on the traffic coming from USA and UK, they show high-quality advertisements for them. For the traffic that comes from other countries, the ads are not contextually well targeted. Media.net runs on a hybrid model which is a mix of CPC, CPM, CPA etc and their contextual text ads work on double-click. So, publishers will only earn if the second click is made by the visitor which lets him land to the advertiser website. The popular ad formats include display banners and mobile sticky units.  

Acceptance by the industry

AdSense

AdSense is used by top publishers around the world like Times Network, Mashable, HubPages, and Virool, Inc to name a few. A large section of digital marketing is done under the banner of this network. 

Media.net

Media.net is one of the top 5 strongest, most trusted ad platforms globally. In fact, if you haven’t already heard, Media.net was acquired for about 900 million dollars in 2016 by the Miteno Corporation in the 3rd largest AdTech acquisition deal ever! This is a testament to the immense success Media.net has had working with publishers and advertisers of all sizes over the years.  

CPM and RPM Rates

AdSense

AdSense offers high CPM (Cost per mille) rates in the range of USD 1 to 3. The average RPM for niche websites lie in between USD 5 to 10 and for competitive niches with high CPC (Cost Per Click), the overall page RPM (Revenue per Mille) can go as high as $30. Lot of publishers making USD 30 to USD 50 per 1000 page views on their website which are targeted towards architectural drawing, floor paints, insurance, and more. 

In its simplest form, when Google matches an ad to the needs of the reader on the page, that person clicks the ad and the blogger gets paid.

And some ads pay more money than others, right? Well not really. Some keywords create higher paying ads is a more succinct way to say it. Or some ad sizes create higher paying ads. . . The blog post topic and the ad size dictate if the ad will be high paying or low-paying. The ad position and layout of the page determine if anyone will click them.

An Illustration to show estimated earnings from Adsense
An Illustration to show estimated earnings from Adsense

Media.net

Media.net provides a CPM of around USD 1-2. The average RPM for 10,000 page views is around USD 10. It is comparable to that provided by the AdSense network for some niches. It has to be mentioned here that there are publishers who make good revenue from this ad network and sometimes the CPM rates can be more than what AdSense offers. However, many have said that they have received 0 RPM which is because of two factors.

  1. Firstly, your site doesn’t have substantial US traffic
  2. Secondly, the niche is not a product based where Media.net tends to perform better

Also, since Media.net is a platform for the contextual ad network, you’ll see zero earnings if the keywords of your content do not match with those required by the advertisers. Under those case, it is recommended that you drop the ads from media.net account. There are bloggers making as high as $300 a day from Media.net from their websites so we can vouch for the credibility of the ad network. 

An Illustration to show estimated earnings from Media.net
An Illustration to show estimated earnings from Media.net

Payouts

AdSense

AdSense calculates your income for the period of a full month. After the month ends, AdSense takes a few weeks to review your earnings and identify false impressions and clicks before finalizing the payment. This review is normally done by the 20th of the succeeding month. Google AdSense sends payments in the last week of the following month.

In a nutshell, this is a typical payment timeline, which begins the month after you generated your revenue.

3rd of the monthearnings are finalized, revenue for invalid clicks is reduced
20thlast chance to make changes to your payment method
21st – 26ththe payment will be sent by AdSense, changes are no longer possible
27th two months lateryou can reissue another payment if you didn’t receive it

Timelines could shift depending on the timezone you are in or if the day a specific action is taken falls on a weekend or bank holiday.

The payment itself may take some time, depending on the payment method. Here are some methods and the time they take until the money reaches you:

Checks by mail1-2 weeks
Wire transfer15 days
EFT payments / bank transfer7 business days  
Western Union Quick Cashyou have 60 days to pick it up
Rapida payments15 days

What is a payment threshold?

A payment threshold is the minimal amount of earnings you need to gather in a row of months before getting paid. As you can see in the sample payment schedule below, you won’t get paid for the month you earned only $40, but when you earned $90 the next month you earned a total of $130 and are eligible to get paid by AdSense in the succeeding month.

The payment threshold is different by currency. Here are some sample values:

U.S. Dollar$100
Euro€70
British Pound£60
Yen¥8000
Australian DollarA$100

The payment threshold is probably the most important for you, but there are three other types of thresholds for earnings connected with actions in AdSense:

  1. Address verification threshold
  2. Payment method selection threshold
  3. Cancellation threshold

You can review the detailed list of thresholds, but as a rough orientation the threshold for all of them is the equivalent amount of $10 or €10.

Media.net

All payments due to Publishers and/or Affiliates will be made on a net 30 basis for accounts that have accrued at least $100 or more in earnings. For example, if the Publisher's unpaid earnings exceed $100 in March, the Publisher will receive the payment by the end of April. Payments are made via Payoneer or Wire Transfer. 

Media.net will only process payments of Publishers that have provided complete payment details by the 15th of the month where a payment is due. Payments of Publishers that have not provided complete payment details by the 15th shall be processed in the next applicable payout cycle.

Pros and Cons

AdSense

Pros

  1. It’s free for publishers; Google takes a percentage of what advertisers pay to run their ads on your site.
  2. It’s user-friendly. Even if you aren’t especially tech-savvy, the AdSense system is simple and intuitive.
  3. It’s customize-able. You get to choose your ad styles and sizes and where they’ll go on your site. You can even select the colors in the ad to match your site’s design.
  4. It’s scale-able. With one account, you can place ads on multiple sites.
  5. It’s effective. Earning money with AdSense is easy, provided you have quality content and established traffic.

Cons

  1. It can take a while to get paid, since you must earn at least $100 before you can transfer earnings to your bank account.
  2. Your control is limited. You have some influence over what kinds of ads run on your site, but Google has the final say, and they also determine how much you get paid per click.
  3. You’re stuck in a monogamous relationship with Google. As long as you’re using AdSense, you can’t run ads from any other network on your site.
  4. Your account is in Google’s hands. If they suspect click fraud or any other nefarious activity on your site, they can remove your ads or close your AdSense account completely.

Media.net

Pros

  1. It offers a powerful dashboard. The reports and graphs will help you track the performance of your website or blog
  2. The Revenue Per Thousand Impressions (RPM) is currently the best in the industry
  3. The ads network offers intuitive advert designs that will blend with the layout of your blog and result in high CTR. You can change the style of ads to match the design of your website or blog if a need arises.
  4. Allows you to fix ads or to use sticky sidebars. You can also allow ads on the sticky or fixed sidebars.
  5. The customer support is one of the best. After they have approved your website or blog, you will get a customer representative dedicated to your account. They will help you optimize your website or blog for their ads and maximize your earnings.

Cons

  1. The ads require double clicks from your website visitors. In other words, your site visitors have to click on advert twice for you to earn.
  2. They do not update the revenue in real time. You will have to wait for one day to see the day’s earnings.
  3. Requires website traffic from three countries only – UK, US and Canada. If your website has been getting traffic from other countries, you will not earn.

Conclusion

From this comparative discussion of AdSense vs Media.net, it can be safely said that the latter is an emerging player in the field of digital advertising. Since Media.net primarily features contextual ads, it may take some time for it to properly optimize the website. The best option is to run both the networks simultaneously as that will show all types of ads to the viewers.