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SEO

This is why your site doesn't rank in Google!

Updated on Jul 18, 2020

As a blogger or author you must have asked this question yourself over thousand times! "Why isn't my website ranking in Google?".

As a blogger or author you must have asked this question yourself over thousand times! "Why isn't my website ranking in Google?".

Let us find out why is that so?

Test if your site has been indexed by searching for its exact URL or domain name with no other words (ex: http://www.yourdomain.com).

If your site isn’t appearing in Google search results, or it’s performing more poorly than it once did, check your sites search performance in Google.

How to Test Googles Search Index
How to Test Googles Search Index

Why Search Ranking Matters?

The vast majority of people don’t click past the first page of search results. According to this study, the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.

So it’s not enough for your site to simply be indexed by GoogleBing, and Yahoo.

Why Sites Don’t Rank in Search Results?

Google is tricky. Here’s what may be preventing your site from showing up in search results:

  1. Google has not indexed your website yet (too new)
  2. Your website isn’t optimized for search engine crawling
  3. Your keyword market is very competitive
  4. Your website has “no index” tags
  5. Your website has been penalized and removed from Google

Below are common reasons (in detail) why your site (WordPressWix, and Squarespace) isn’t ranking, and how to appear on Google search:

1. Google has not indexed your website yet

Sometimes it can take a week or more for a search engine to update search results. This is because your website is new and doesn’t have any inbound links.

First, create an account on Google webmaster tools. When you register and point Google to your sitemap.xml URL you can request them to re-crawl your URLs. However, there are so many requests that the feature doesn’t always work immediately (especially if you have a new or large site).

If you don’t want to create a Google Webmaster Tools account, try this link to add your url to google: http://www.google.com/addurl/

Google doesn’t add all submitted URLs to their index, and they can’t make predictions or guarantees about when or if submitted URLs will appear in their index. But if your new website is crawled, it usually takes another week or two for it to be pushed out to the index.

2. Your website is too new

Did you just build and launch your new website? Typically it can take up to four weeks for it to begin to show up in search engine results. While we might be accustomed to getting things online quickly, search engine indexes can be rather slow. So sit tight, wait and learn more about search engine algorithms before you get too nervous.

3. Your website has “no index” tags

You can use custom code to tell search engines not to index your site or specific pages. If you or someone who designed your site added this code, that would explain why it’s not appearing in search results.

4. Your website isn’t optimized for search engine crawling

Once you submit your website to a search engine, a spider is sent to your site to crawl it for content. These spiders don’t view your site like a visitor would.

They scan your site for meta content, keyword saturation, relevant content, and many other factors.

Therefore, you need to consider what content search engines actually see on your Web pages.

5. Your keyword market is very competitive

Search engines help millions of users across the world navigate the internet and find specific content amid the billions of websites.

Make sure you are targeting a less competitive keyword market, so you can gain the attention of your consumer.

6. Not all keywords are equal

It’s easy to rank for irrelevant keywords in search engines. It’s hard to rank for keywords that are profitable for your business.

The difficulty is two fold, one determining the most profitable keyword for your business, and two having the knowledge to move you to Page 1 ranking.

7. Your website has been removed from Google

Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users’ ability to locate relevant information.

Here are the different ways Google may remove your site from search results:

  • Deindexed – When your domain is completely removed from Google. Also known as Banned.
  • Penalized – When your domain or page still exists but none of your pages can be found through very direct search queries. This penalty can be automatic through the Google algorithm or manually applied by a Google Quality Engineer.
  • Sandboxed – Your domain or page wasn’t Deindexed or Penalized, but the traffic you were getting from Google suddenly drops dramatically.

If your site is blocked from our index because it violates our quality guidelines, Google may alert you about this using Search Console.

If you receive a notification that your site violates our quality guidelines, you can modify your site so that it meets these guidelines, then submit your site for reconsideration.

8. You are blocking search engines from crawling your site

WordPress comes with a built-in feature that allows you to instruct search engines not to index your site. This feature is automatically enabled when you launch a new WordPress website.

9. Your site speed is too slow

On average, sites take about 5 or 6 seconds. However, guess how long most users are going to stick around before they leave the page?

We’re looking at more like 3 seconds.

That discrepancy means people aren’t getting what they need fast enough.

An important thing to note is that Google looks at your engagement metrics, like people sticking around on your site versus “bouncing” right off, as a way to determine whether people are finding your site valuable. If your site appears to be valuable, it’ll help your rankings, and vice versa. 

10. You’re not optimizing older posts

Ranking on the first page of Google isn't a trophy you set on your wall and admire. It’s a constantly moving target, and if you’re not consistently doing your best to keep up with it, you will probably fall behind in the rankings.

The same goes for content that you published eons ago that still isn’t ranking. 

Content may be out of date, missing a key element that people want to know about, or just have an outdated structure to it and such posts may need to be revisited and reworked.

A comprehensive content strategy doesn’t just include creating new posts, but also optimizing posts that have been on your site for a while. 

Make no mistake, this will take time. You won’t soar to the top overnight.

But with a healthy dose of patience and smart, diligent work, the results will come. Let us go through to understand how to overcome the Google ranking.